Singh, Anjana “An unstructured approach to Revenue Management in Railways- A special case of premium passengers’ trains in India” proceedings of the 8th International Conference on Services Management at Virginia Tech University, USA.

Prof. Anjana Singh, Associate professor at Vedatya presented her paper titled “An unstructured approach to Revenue Management in Railways- A special case of premium passengers’ trains in India” at 8th International Conference on Services Management at Virginia Tech University, USA. The aim of the paper was to examine and critically reflect upon the revenue management opportunities in premium passenger trains in India. The 8th International Conference on Services Management was held on November, 28- 30 2015 at the Virginia Tech University, USA. This conference was jointly supported by Vedatya Institute, India Macao institute of tourism, Macao and Oxford Brookes University, UK. Co-chairs at the conference were Dr. Levent Altiney from Oxford Brookes University,  Prof. Sandeep Munjal, Director Vedatya, and Prof. Mahmood Khan from Virginia Tech University. The conference was initiated by IIMT (now Vedatya) to provide an international platform to academia, industry and researchers, to share their work. The overall theme of the 8th International Conference on Services Management was “Creating Value, Innovation in Delivering Services”. The presentations in the conference addressed the following three issues:

(1) Creating value and innovation in delivering services

(2) Socio-economic complexities of the growth of service organizations and

(3) Tourism destinations and their responsibilities to different stakeholder groups

http://www.cpe.vt.edu/icsm/

Singh, Anjana and Munjal, Sandeep “Emerging revenue management practices and its challenges: Indian luxury hotelier’s perspective proceedings of the International conference on Global Competitiveness and Corporate Governance Imperatives in Emerging Economies which is being organized by Ansal University (School of Management Studies)

Revenue Management has been one of the contributors towards business profitability and its wide adoption by most service organizations especially hotels evidence its success and strong future. There has been little research in the Indian context to probe rather lethargic absorption of Revenue Management practices in India due to around its acceptance from customers. The purpose of this research was to explore the existing revenue management practices, emerging opportunities and the challenges in the luxury segment from hotel operator’s perspective. A qualitative approach was adopted for the investigation through personal in-depth interviews with Revenue managers and General Managers (in absence of Revenue Manager) of five star luxury hotels. This study aimed to explore the revenue management practices and the challenges faced by Indian Revenue Managers of five star luxury categories.

Singh, A. Driving value through pricing: Strategies adopted by managers in price sensitive and fierce competitive markets in Jauhari, V. for the book, “Creating Memorable Customer Experiences-Insights from Hospitality Sector”, Apple Academic Press, Inc., USA

Hotel managers have always faced the challenge of use of pricing strategies to achieve both revenue and customer satisfaction. The objective of this paper is to identify existing practices of price setting in hotels of National capital region and strategies adopted by managers in price sensitive and fierce competitive market. This information will enable us to analyze the thoughts and price pressures hotel managers go though in driving value for customers through pricing strategies and to make recommendations accordingly.

The chapter uses qualitative primary research through structured open ended interview to discuss in detail pricing strategies. The interviews will be conducted with senior management responsible for pricing decisions like revenue managers or General Managers from a spectrum of hotels in National Capital Region of India. It’s imperative for the hotels to understand the perceived customer value of the product or service in a global context and respond appropriately to change in the market conditions. This research will provide the understanding of the intentions of the hotels towards pricing strategies and the overall aim to be achieved through pricing. This makes this research quite valuable for academic researchers and practitioners to understand the factors that could be important for sustainable pricing strategy.

http://www.appleacademicpress.com/hospitality-marketing-and-consumer-behavior-creating-memorable-experiences/9781771883788

Singh, A Competing profitably with other hotels: The role of Revenue Management as a Strategy in Munjal, S. for the book, “Balancing growth and profitability: Scenario of the Indian Hospitality sector”, Apple Academic Press, Inc., USA.

In today’s competitive world, the management of five star hotels are being flexible and innovative in playing with new set of conventions and strategies to achieve edge and profits. The hotels, being huge and significant investments for both the investors and the national economy, need a long-term strategic planning and management so as to be successful. Improved customer service, better quality, operational effectiveness, bottom line profits and ability to engage with customers are more important to survive in this stiff competition. Revenue Management has been one of the contributors towards business profitability and its wide adoption by most service organizations especially hotels evidence its success and strong future. There has been little research in the Indian context to probe rather lethargic absorption of Revenue Management practices in India due to around its acceptance from customers. The purpose of this research was to explore the existing revenue management practices, emerging opportunities and the challenges in the luxury segment from hotel operator’s perspective. A qualitative approach was adopted for the investigation through personal in-depth interviews with Revenue managers and General Managers (in absence of Revenue Manager) of five star luxury hotels. This study aimed to explore the revenue management practices and the challenges faced by Indian Revenue Managers of five star luxury categories.  This research helped in identifying the level of achievement of five star luxury hotels in applying Revenue Management practices and also thrown light on the knowledge and awareness of Revenue and General Managers. This study also uncovered the challenges faced by Indian Hospitality Managers while implementing Revenue Management in five star hotels of India. The practical implication of this study was to suggest strategies that Indian Hotel Managers can adopt to overcome challenges and implement revenue Management effectively in other parts of the hotel and make Revenue Management as “Responsible Revenue Management”.

Singh, A and Munjal, S. The Growth Story of Hotels in India – Looking Beyond the Rhetoric in Munjal, S. for the book, “Balancing growth and profitability: Scenario of the Indian Hospitality sector”, Apple Academic Press, Inc., USA.

Much has been said and written about the Indian growth story, with respect to the hospitality sector in general and the hotels space in particular. It is a capital intensive business. One look at the major hotel brands like IHG, Carlson Rezidor, Accor, Marriott and Hyatt and it becomes apparent that they are managing hotel assets for others. Aside from the brand name and the specifications that go with it, these corporations are managing hotel portfolios running into 2500 plus hotels each across the globe. The Indian growth story led by the entry of these brands a decade or so ago is no different.

Capacity addition across a range of hotel segments has and will continue to be guided by the demand push that macroeconomic fundamentals will provide, but having said that investment in new hotels, greenfield or otherwise will require investor confidence; wherein they find investment in hotel assets attractive. It is important to analyze the business approaches that have found favor in the Indian marketplace, to comment on their success so far and any challenges that need to be addressed.

Some key questions to be asked are:

  • What is the status of hotel room inventory in India and where is the capacity expansion headed?
  • What is the profile of the investors in the Indian hotel space and what are the key challenges that they face?
  • What types of business partnerships or contractual arrangements are finding interest?
  • Are investors achieving acceptable returns on their investment? Are hotel brands as custodians of these investments ensuring, that the investor’s interest is being protected?
  • Are the owners of hotel assets relying on debt or is it a mix of debt as well as equity? Is servicing of debt an issue?

Answers to the above questions will have implications on the growth of the hotel sector in India. The government push for expansion of our tourism footprint, along with a policy shift towards enabling a favorable visa regime, potential changes in the form of the ‘Goods & Services Tax’ (GST) and other positive steps to improve the ease of doing business in India will have a significant impact. However despite the policy enablement, the macroeconomic promise must be validated by the microeconomic reality operative in the country. Profitable investments by hotel owners will encourage more investments (including significant amount of foreign capital),  it is critical to measure and assess the success of key brands in ensuring that they deliver the promised ROIs to the owners of the hotel assets they manage.

Culture based development: Empirical evidence from Shilpgram Fair, Rajasthan

India has been viewed as a place that is known for rich cultural legacy and antiquated history, and social tourism is the significant angle behind India’s amazing development in the tourism domain in recent years. In India, the travel and tourism sector is a considerable force for the preservation of historic and cultural heritage and can encourage various art forms within communities.

“Shilpgram Utsav” is organized in Shilpgram is  ten day long cultural event is experienced by nearly half a million visitors in which more than 650 artisans, experts and performing specialists take part from everywhere throughout the nation. A crafts village located in northwest of Udaipur, Shilpgram has yearly artworks fair which is one of the best in India; natives from diverse states in the region have stalls demonstrating their strength and fine arts work.

The Rural Arts and Crafts Complex – Shilpgram – provides a chance for gifted rural and urban artists/workers to get together and collaborate through the system of camps and workshops. This allows them to learn from each other and enhance their abilities and evolve their artistic expression. The Centre offers contemporary urban ceramists, potters, and producers with facilities to work with their teams in making works of commercial standard workmanship, which are then set up for visitors to experience and purchase.

This research paper by Shweta Tiwari (Assistant Dean, Vedatya Institute, Gurgaon)  provide a broad understanding on the role of culture in economic growth, through the case of the Shilpgram Fair, located in Rajasthan.

Research

Research: Driving value through pricing: Strategies adopted by managers in price sensitive and fierce competitive markets

Prof. Anjana Singh has written a chapter “Driving value through pricing: Strategies adopted by managers in price sensitive and fierce competitive markets” in Jauhari, V. (2015) for the book, “Creating Memorable Customer Experiences-Insights from Hospitality Sector”. The chapter uses qualitative primary research through structured open ended interview to discuss in detail pricing strategies. The objective of this chapter is to identify existing practices of price setting in hotels of National capital region and strategies adopted by managers in price sensitive and fierce competitive market.

 

http://www.appleacademicpress.com/hospitality-marketing-and-consumer-behavior-creating-memorable-experiences/9781771883788

Research: An unstructured approach to Revenue Management in Railways- A special case of premium passengers

International Conference on Services Management at Virginia Tech University, USA was jointly supported by Vedatya Institute, India Macao institute of tourism, Macao and Oxford Brookes University, UK. Prof. Anjana Singh presented her research paper“An unstructured approach to Revenue Management in Railways- A special case of premium passengers’ trains in India”. The aim of the paper was to examine and critically reflect upon the revenue management opportunities in premium passenger trains in India. The presentations in the conference addressed the following three issues:

(1) Creating value and innovation in delivering services

(2) Socio-economic complexities of the growth of service organizations and

(3) Tourism destinations and their responsibilities to different stakeholder groups

http://www.cpe.vt.edu/icsm/

Research: Leveraging the cultural and economic value of fairs and festivals in India

Festivals in India are an important part of the lives of its people. Almost every alternate month there is a festival which people celebrate with great enthusiasm and fervor. Festivals play an important role in the cultural development of an individual as well as these fairs and festivals can make an immense contribution to the economic development of a region. They can bring more awareness and economic value to the regions where they are celebrated and hosted.

This research paper by Sandeep Munjal (Vedatya Institute, Gurgaon) and Vinnie Jauhari (Microsoft Corporation, New Delhi), aims to summarize and review the opportunities and challenges that India offers in terms of leveraging the cultural and economic potential of the fairs and festivals.

Research

Research: Oachira Panthrandu Vilakku: A study of a culturally embedded festival aligned with economic benefits

India is a culturally diverse country, making it a very popular tourist destination. Cultural tourism builds and promotes the identity of the local community due to which tourism can be viewed as part of a larger canvas that is of interest and importance to all community stakeholders. Oachira Panthrandu Vilakku festival is a fine example of cultural tourism which is being organized every year in a huge scale. This festival invites large number of pilgrims and people from diverse regions, to the holy place of the Parabrahma temple every day during the two months period of the Panthrandu Vilakku festival. Therefore, there is a major shift in economic gains to local people from the festival.
This research paper by Vimal Babu, School of Management and Entrepreneurship (SOME), AURO University, Surat and Sandeep Munjal School of Hospitality and Tourism (SHTM), Vedatya Institute, Gurgaon review the economic benefits to local residents of the Oachira during Oachira Panthrandu Vilakku (twelve-lamp) festival.

Here is the link to the research Oachira Panthrandu Vilakku