Monthly Archives: April 2016

Research: Oachira Panthrandu Vilakku: A study of a culturally embedded festival aligned with economic benefits

India is a culturally diverse country, making it a very popular tourist destination. Cultural tourism builds and promotes the identity of the local community due to which tourism can be viewed as part of a larger canvas that is of interest and importance to all community stakeholders. Oachira Panthrandu Vilakku festival is a fine example of cultural tourism which is being organized every year in a huge scale. This festival invites large number of pilgrims and people from diverse regions, to the holy place of the Parabrahma temple every day during the two months period of the Panthrandu Vilakku festival. Therefore, there is a major shift in economic gains to local people from the festival.
This research paper by Vimal Babu, School of Management and Entrepreneurship (SOME), AURO University, Surat and Sandeep Munjal School of Hospitality and Tourism (SHTM), Vedatya Institute, Gurgaon review the economic benefits to local residents of the Oachira during Oachira Panthrandu Vilakku (twelve-lamp) festival.

Here is the link to the research Oachira Panthrandu Vilakku

Research : Understanding Pithoragarh’s cultural jewels: its fairs and festivals

India has many undiscovered tourism & cultural jewels which are still waiting to tap their cultural potential. One such hidden gem is Pithoragarh.
Set amidst breath-taking natural scenario and holy spots, Pithoragarh is a significant hill station in Uttarakhand but not yet popular as a common tourist destination. It is one such city that can claim tremendous potential to be one of the main tourist attractions in the future due to numerous fairs and festivals that are organized every year to demonstrate its authentic traditions, cultures and rituals. Many fairs & festivals such as Jauljibi Fair and Thal Fair, Uttarayani Fair, Bhitauli, Harela, Phool Dei etc if projected properly at a national level can become the main attraction for the tourists and can create a greater impact on local people’s economic condition.
This research paper by Sanjay Sharma (Department of Hospitality, Vedatya Institute, Gurgaon) and Savita Sharma (Ansal University, Gurgaon, India) explores festivals and fairs of the city and their economic impact on local people, vendors and tourists.

Understanding Pithoragarh’s cultural jewels

Research: Fairs and Festivals in India: The Cultural and Economic Potential

India is a highly spiritual country with a rich cultural heritage. Fairs and estivals are at the heart of people’s lives in India. The numerous and varied festivals that are held throughout the year offer a unique way of seeing Indian culture at its best. The festivals like Holi, Diwali, Onam etc have not only a key cultural and social value, but also an undeniable economic impact.

​This research by Sandeep Munjal (Vedatya Institute, Gurgaon, India) and Vinnie Jauhari (Microsoft Corporation, New Delhi, India)  reviews the opportunities created by the various festivals and fairs.

Fairs & Festivals Research Paper


Admission Notification for Post Graduate Program in Event Management

Event Management Course Admission Notification