Monthly Archives: July 2016

Research: Driving value through pricing: Strategies adopted by managers in price sensitive and fierce competitive markets

Prof. Anjana Singh has written a chapter “Driving value through pricing: Strategies adopted by managers in price sensitive and fierce competitive markets” in Jauhari, V. (2015) for the book, “Creating Memorable Customer Experiences-Insights from Hospitality Sector”. The chapter uses qualitative primary research through structured open ended interview to discuss in detail pricing strategies. The objective of this chapter is to identify existing practices of price setting in hotels of National capital region and strategies adopted by managers in price sensitive and fierce competitive market.

 

http://www.appleacademicpress.com/hospitality-marketing-and-consumer-behavior-creating-memorable-experiences/9781771883788

Research: An unstructured approach to Revenue Management in Railways- A special case of premium passengers

International Conference on Services Management at Virginia Tech University, USA was jointly supported by Vedatya Institute, India Macao institute of tourism, Macao and Oxford Brookes University, UK. Prof. Anjana Singh presented her research paper“An unstructured approach to Revenue Management in Railways- A special case of premium passengers’ trains in India”. The aim of the paper was to examine and critically reflect upon the revenue management opportunities in premium passenger trains in India. The presentations in the conference addressed the following three issues:

(1) Creating value and innovation in delivering services

(2) Socio-economic complexities of the growth of service organizations and

(3) Tourism destinations and their responsibilities to different stakeholder groups

http://www.cpe.vt.edu/icsm/