Research: Oachira Panthrandu Vilakku: A study of a culturally embedded festival aligned with economic benefits

India is a culturally diverse country, making it a very popular tourist destination. Cultural tourism builds and promotes the identity of the local community due to which tourism can be viewed as part of a larger canvas that is of interest and importance to all community stakeholders. Oachira Panthrandu Vilakku festival is a fine example of cultural tourism which is being organized every year in a huge scale. This festival invites large number of pilgrims and people from diverse regions, to the holy place of the Parabrahma temple every day during the two months period of the Panthrandu Vilakku festival. Therefore, there is a major shift in economic gains to local people from the festival.
This research paper by Vimal Babu, School of Management and Entrepreneurship (SOME), AURO University, Surat and Sandeep Munjal School of Hospitality and Tourism (SHTM), Vedatya Institute, Gurgaon review the economic benefits to local residents of the Oachira during Oachira Panthrandu Vilakku (twelve-lamp) festival.

Here is the link to the research Oachira Panthrandu Vilakku


Vedatya Institute is an initiative of IIT & the Wharton School alums who wish to replicate their own quality educational experience for the benefit of students in India. It was established with the active support of corporations such as - The Carlson Group - USA and the Edwardian Group, UK. The name Vedatya reflects institute's core values of research driven faculty, world class curriculum, international placements and student orientation. "Ved" in Hindi means knowlege and "Aditya" means Sun. Vedatya therefore is a coined term that means "source of knowledge". The institute was established in the year 2000 as a higher learning institution in India offering internationally recognised undergraduate and postgraduate programmes of study in the professional areas of hospitality and business management. The institute's campus, located on Gurgaon - Sohna road, is fully integrated with academic, recreational and residential facilities for students. Vedatya has an academic partnership with InterContinental Hotels Group (IHG) in the form of an IHG Academy. Vedatya is also the first institute in India to have an internationally branded on-campus training hotel, Holiday Inn. The Vedatya Institute is funded by the Umak Group that has business interests in India's Hotel, Restaurant, Education and Real Estate Industry.

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