Culture based development: Empirical evidence from Shilpgram Fair, Rajasthan

India has been viewed as a place that is known for rich cultural legacy and antiquated history, and social tourism is the significant angle behind India’s amazing development in the tourism domain in recent years. In India, the travel and tourism sector is a considerable force for the preservation of historic and cultural heritage and can encourage various art forms within communities.

“Shilpgram Utsav” is organized in Shilpgram is  ten day long cultural event is experienced by nearly half a million visitors in which more than 650 artisans, experts and performing specialists take part from everywhere throughout the nation. A crafts village located in northwest of Udaipur, Shilpgram has yearly artworks fair which is one of the best in India; natives from diverse states in the region have stalls demonstrating their strength and fine arts work.

The Rural Arts and Crafts Complex – Shilpgram – provides a chance for gifted rural and urban artists/workers to get together and collaborate through the system of camps and workshops. This allows them to learn from each other and enhance their abilities and evolve their artistic expression. The Centre offers contemporary urban ceramists, potters, and producers with facilities to work with their teams in making works of commercial standard workmanship, which are then set up for visitors to experience and purchase.

This research paper by Shweta Tiwari (Assistant Dean, Vedatya Institute, Gurgaon)  provide a broad understanding on the role of culture in economic growth, through the case of the Shilpgram Fair, located in Rajasthan.



Vedatya Institute is an initiative of IIT & the Wharton School alums who wish to replicate their own quality educational experience for the benefit of students in India. It was established with the active support of corporations such as - The Carlson Group - USA and the Edwardian Group, UK. The name Vedatya reflects institute's core values of research driven faculty, world class curriculum, international placements and student orientation. "Ved" in Hindi means knowlege and "Aditya" means Sun. Vedatya therefore is a coined term that means "source of knowledge". The institute was established in the year 2000 as a higher learning institution in India offering internationally recognised undergraduate and postgraduate programmes of study in the professional areas of hospitality and business management. The institute's campus, located on Gurgaon - Sohna road, is fully integrated with academic, recreational and residential facilities for students. Vedatya has an academic partnership with InterContinental Hotels Group (IHG) in the form of an IHG Academy. Vedatya is also the first institute in India to have an internationally branded on-campus training hotel, Holiday Inn. The Vedatya Institute is funded by the Umak Group that has business interests in India's Hotel, Restaurant, Education and Real Estate Industry.

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