Research: Conception of Sustainable Accommodation Practices in Hotels

Abstract of the subject research paper authored by our faculty Anjana Singh and Bandana Rai, which has been published in the book Managing Sustainability in the Hospitality and Tourism Industry – Paradigms and Directions for the Future.

The objective of the research is to outline and congregate sustainable accommodation practices through extensive in-depth literature review and critical content analysis of best sustainable accommodation practices in the Hospitality sector in Domestic, International and Independent units.

For the purpose of the research, important and common elements were grouped together and a framework was developed for continuous and successful implementation of green practices in lodging establishments. To congregate the information from literature and industry and to understand the gaps and challenges, the framework was further verified and tested on selected hotels.

Findings from this research highlighted the level of awareness and initiative among hotels with respect to sustainability of accommodation practices in the Hospitality industry. The researchers further recommended the 31’s Framework of Accommodation Sustainability (FASM). They also found that some of the industry reports did not support and share the practical challenges at different stages of sustainable practices.

This research will allow many operators and important stakeholders of hospitality sector to initiate and execute sustainable accommodation strategies.

Research: Sustainable Restaurant – Current Perspectives and Way Forward

Abstract of the subject research paper authored by our faculty Sandeep Munjal and Rumki Bandyopadhyay, which has been published in the book Managing Sustainability in the Hospitality and Tourism Industry – Paradigms and Directions for the Future.

Business environment today plays a significant role in creating sustainable wealth in the society. The purpose of this research  is to identify and build a set of sustainable indicators that will help the restaurant sector to maintain sustainability, derived extensively from a blend of review of past studies conducted in this area worldwide and practitioner’s insights to develop a pathway of embedding green in restaurant operations.

An extensive review of studies helped the authors to comprehend the green management practices at restaurants. The study aimed to develop a framework for progressive improvement on sustainable practices considering the variables viz., people management, employees, vendors, customers, raw materials, chemicals, facilities, utilities and energy. The model has made an attempt for value addition of sustainable management and practices at restaurants. The study deliberated to focus on a typical case of Hauz Khas village, Delhi, India; its adverse impact on environment in restaurant operations. Through this case study, the researchers were able to make an attempt to identify the deliverables of the sustainable approaches of 5 star deluxe hotels, mid scale 3-4 star hotels representing international and domestic chains, four stand alone restaurants were part of this study in Delhi-NCR, India.

The findings from the study suggests a fabulous prospect for restaurant operators to pursue and implement sustainable policies and practices that leads to cost savings, branding and a constructive mark on the environment. However, this is only possible with a combined effort from all the key stakeholders viz., Restaurant owners, management and employees, Government and Customers.


Research: Sustainable Culinary Practices

Abstract of the subject research paper authored by Sanjay Sharma, Vedatya Institute,  which has been published in the book Managing Sustainability in the Hospitality and Tourism Industry – Paradigms and Directions for the Future.

The research explores the potential to transform culinary professionals to act more sustainably. It covers current practices from hotels and restaurants and suggests ways of making a kitchen “Green Kitchen”.

It incorporates ideas from industry practitioners in leadership operational positions. This research illustrates the potential to transform culinary professionals by adopting ways discussed and examples cited in the research; it also highlights the challenges faced by the professionals while implementing them.

Sustainability is a multidimensional aspect, which is perceived to be a reunion of environment, society, and economy in varying proportion. These dimensions are coupled with Hospitality and Tourism businesses since ages. Food and Beverage being a core function of the hospitality business contributes significantly to the society and economy at large; however, it also consumes significant natural resources from the environment. In essence culinary sustainability is the use of culinary recourses responsibly which are discussed further in detail.

Research: Heritage Communication and Sustainable Tourism

Abstract of the subject research paper authored by Gaurav Tripathi, Vedatya Institute, and Sandeep Munjal, Vedatya Institute. The paper has been published in the book Managing Sustainability in the Hospitality and Tourism Industry – Paradigms and Directions for the Future.

This research aims at discussing the importance of communicating the need for deploying sustainable measures at heritage sites. Since tourism is a service therefore, there is an enormous need to appreciate that the tourists are the co-producers of tourism services. Thus, the communications made to the tourists are ultimately aimed at achieving economic sustainability.

Aimed at promoting the sustainable heritage value of tourist sites for potential tourism usage, this research is based on review of literature bonded with a case study on City Palace Museum, Udaipur. The case discussion of the heritage site and recommendations made about the sustainable tourism practices are the results of the ongoing research project at the site.

The research discusses a blend of theory and practice, which is aimed at the sustainable practices at heritage sites. Although sustainable practices exist across various tourist sites, a great deal of support from the tourists is required. This can be done by making them aware about the best practices aiming at sustainability.

This research would find interest among the tourism practitioners on the practical side while the tourism researchers would find this useful in deriving new research directions. Government organization related to tourism would find useful in making nationwide policy decisions.

Research: Sustainable Tourist Destinations – Creation and Development

Abstract of the subject research paper authored by Prof. Sandeep Munjal, Vedatya Institute, and Prof. Parul G. Munjal, Sushant School of Art and Architecture, Ansal University. The paper has been published in the book Managing Sustainability in the Hospitality and Tourism Industry – Paradigms and Directions for the Future.

A sustainable tourist destination is one that ensures the continuity of its natural and cultural resources, along with being socially and economically viable. While the market forces represent commercial viability concerns, it is imperative that long-term goals are set for destination development that enable sustaining the very cultural and natural resources that make the destination unique. Economic leakages and insensitive development dilute the positive environmental, cultural and socioeconomic impacts, resulting in an adverse effect on sustainability at large.

There is a contrast between the developed and developing world in terms of role played by government versus private investments providing or facilitating infrastructure, services and facilities that are critical for tourist destination creation and development. It is imperative that these challenges be understood and solutions found that focus on along-term sustainable approach, rather than short-term gains.

This case study brings out the various issues and approaches that can help get an overview of the current scenario with respect to tourism destination development. The success achieved by certain destinations, though true to their own unique contexts, can guide and inspire others to emulate those practices that are relevant for them and be driven to seek their own unique solutions.



Management Research: Self Efficacy in Relations to Perceived Organizational Climate Among Virtual Workers of Different Organisations

Abstract from the subject study.


Contemporary competitive demands and advancement in technology and globalization have changed today’s work place scenario. A growing number of organizations have explored virtual environment as means of achieving increased responsiveness. This virtual work scenario where workers don’t meet face to face is definitely changing the organization’s structure, perceptions and expectations of workers. The changed work environment has its effect on self efficacy of virtual workers. This study tries to explore the relationship between Perceived Organizational climate and Self Efficacy in virtual workers.

Research Methodology 

The sample consisted of 100 virtual workers working in different organizations in India. A correlational research design was employed. Data were collected through using questionnaire tool of Chattopadhaye and Aggarwal’s Organizational Climate Inventory and Schwarzer & Born’s Generalized Perceived Self Efficacy Scale.


The results of correlation indicated that self efficacy and perceived organizational climate and its dimensions: Identity Problem, Social support and Warmth are negatively correlated among virtual workers.

Birdie, A. & Jain, M. (2014) “Self Efficacy in Relation to Perceived organizational climate among virtual workers of different organizations”, 1st International and 3rd Indian Psychological Science Congress, “Psychological Well Being: The Looming Crisis in Humanity” organized by National Association of Psychological Science from Feb 24-25, 2014, Chandigarh


Research: Innovation Management

Abstract from the subject book authored by Professors at Vedatya. 

Innovation Management is a comprehensive textbook designed to meet the needs of postgraduate management students . The book aims to capture the essence of innovation in the dynamics business environment.

The foundation of all successful companies has been the practice of innovation. This book is universal in its approach and integrates both macro and micro perspectives of innovation, especially from the context of emerging economies. It provides a unique treatment of continuity and change as a dynamic process of evolution in managing innovation . It also deploys a multidisciplinary approach combining knowledge and experience of the authors in the domains of knowledge management, technology management, strategy, and entrepreneurship.

Besides students, the book will also be a useful tool for practitioners, consultants, entrepreneurship, and policy makers.

Key Features

  • Provides a holistic framework for innovation integrating contexts of developed and developing economies
  • Links the concepts of innovation to the socio-economic environment and demonstrates the paradigms across various geographical regions
  • Includes unique topics such as corporate entrepreneurship, open innovation approach, role of venture capital, and industry- academia partnership
  • Discusses innovation practices of firms such as procter and gamble, Apple, Samsung, Nokia, ITC, Marriot, and Reliance
  • Includes numerous cases of companies such as Google, Facebook, Hewlett-Packard Open Labs, and McDonald’s

About the Authors 

Vinnie Jauhari is Ex. Director, Vedatya Institute (formerly IIMT), Gurgaon. She has over 14 years of academic experience and was earlier Region Lead of HP Labs Open Innovation Office for India. Dr. Jauhari obtained her Phd in corporate entrepreneurship from IIT Delhi and is a postdoctoral fellow from United Nations University, Tokyo. She specializes in the areas of services, technology management, and strategy. She has authored/co-authored over 150 papers that have been published in leading national and international journals.

Sudhanshu Bhushan is a Professor at Vedatya Institute (formerly IIMT), Gurgaon. He is also Director, Convergence Management Advisors, Gurgaon. He is Ex Vice Chancellor of Sri Venkateshwar University. Earlier, he was Associate Dean, GD Goenka World Institute; and Founder Director, J. K. Padampat Singhania Institute of Management and Technology, Gurgaon. Dr. Bhushan completed his PhD from Boston University, USA, and has an extensive teaching and corporate experience in USA and Europe. He was an economist with FICCI and and advisor for development programmes at ADB, Manila. He has authored papers in various area of retail, services, hospitality, and economics.


Management Research: From Chaos to Serenity – The Divine Perspective on Management

Abstract from the subject book authored by Professors at Vedatya. 

From Chaos to Serenity The Divine Perspective on Management,” intends to redefine paradigms of Business Management incorporating spiritual and philosophical dimensions of life and deeper understanding of human existence from wisdom of ancient cultures of the world. It is an attempt to provide a new perspective – ‘The spiritual/divine perspective’ to modern day business. Ancient wisdom from Upanishads, Bhagvad Gita, Lao Tzu, Confucius, Buddha, Heracalitus, Plato and Aristotle has been incorporated in modern concept by scientific rational humanism in this Divine Perspective. Modern day business in management of chaos which leads to stress and burnouts. Both business ideology and business character would and should undergo major change – “A Transformation from Chaos to Serenity.” The magical alchemy for this transformation will emerge from a unique blend of –

  1. The culture of Discipline and
  2. The Entrepreneurial Ethics.

These two can only be incorporated by invoking spiritual dimensions in human life. For spirituality is the real essence of human existence. Business can only move towards sanity and serenity. If Divinity – the real power of human existence and Cosmic Consciousness is involved in management of human affairs. Divinity operates on the principle- Everything is god. Everywhere is God, see God in every slef and you will learn the Art of Management.

The book gives insights on new work ethos and management through underpinnings from ancient cultures of the world. How divinity can be incorporated in management? When will it be incorporated in Business? The book provides insights on how Divinity could be incorporated in modern day business to usher in much needed serenity in the minds of the people and world at large by transforming the most powerful institution of modern day world – The Business.

Management concepts on motivation, leadership, organizational dynamics, organizational behaviour, work ethos, Knowledge management strategy, entrepreneurship, business excellence etc. have been redefined in the light of this Divine perspective . The Ethics of Business Management, authors believe would provide the Real Sustainable Business Excellence in simple terms for Business Excellence to the sustainable, the model and philosophy has to be rooted in Values and Ethics which are to be derived from wisdom of ancient philosophy and cultures of the world – that would lead us from chaos to serenity- through the operation of divine perspective.

About the Authors 

Sudhanshu Bhushan is Professor at Vedatya Institute (formerly IIMT), Gurgaon. He is also Director, Convergence Management Advisors, Gurgaon. He is Ex Vice Chancellor of Sri Venkateshwar University. Earlier, he was Associate Dean, GD Goenka World Institute; and Founder Director, J. K. Padampat Singhania Institute of Management and Technology, Gurgaon. Dr. Bhushan completed his PhD from Boston University, USA, and has an extensive teaching and corporate experience in USA and Europe. He was an economist with FICCI and and advisor for development programmes at ADB, Manila. He has authored papers in various area of retail. Services, hospitality, and economics. A gold medalist in management education, he is widely travelled around the world with mixed experience . He is a mystic, poet, philosopher, management consultant, and academician in right earnest. Sudhanshu has published many papers in diverse subjects ranging from economics, globalization, risk- management, ethics, leadership, retail, and hospitality. He is also advisor and facilitator for management ethics programs with many NGOs and corporate businesses. He is developing programs in motivation, leadership, organizational behaviour etc. based on rich cultural heritage of India and other Asian cultures. Sudhanshu is a thought leader on alchemy of western management concepts and oriental thought, leading to management transformation, which is blend of culture of self and organizational discipline and business ethics. He spends his leisure time meditating and praying that Divinity /Spirituality be ushered in management of all human activity on this mother earth for a brighter and stress free world.

Vinnie Jauhari, Ex. Director, Vedatya Institute (formerly IIMT), Gurgaon. She has been very passionate about her work. She has completed M.Sc. (Hons.) in Electronics from Punjab University, Chandigarh and MBA (Gold Medalist) (Marketing). She received her Ph.D. on corporate Entrepreneurship from Indian Institute of  Technology, Delhi and her Post-Doc from the United Nations University, Tokyo in the area of Technology and Society. Dr Jauhari is the Region Lead for India at Open Innovation Office, HP Labs at Hewlett-Packard Corporation. She is also currently Adjunct Professor and earlier the Head of the school of Management and Entrepreneurship at Institute for International Management  and Technology (collaboration with Oxford Brookes University). She is also the founding editor of the Journal of services Research (features in EBSCO and PROQUEST databases). She has over hundred publications in National and International Journals and has also authored several books such as Business strategy, Services Management, Readings in Services Management, and Global cases studies on Hospitality Industry. She is a reviewer for numerous international journals. Her areas of interests are Corporate Entrepreneurship, Sustainable Development and Technology issues, She is widely traveled and has been a speaker at numerous International Conferences. She is Involved with numerous international projects on Technology.


Research: An Unstructured Approach to RM in Railways – A Special Case of Premium Passengers Trains in India

Abstract from a research on the subject topic being undertaken by our faculty Anjana Singh and RevSmart Trainee Arvind Kaushal


The Indian Railways has equal potential to implement revenue management practices to those found in Airlines, Hotels and Restaurants and so on. Unlike the airline industry, very little attention has been made in the area of prominence of revenue management in Indian Railways. The aim of this paper is to examine and critically reflect upon the revenue management opportunities in premium passenger trains in India.


The paper is based on qualitative research and will identify the current status of Indian Railways and International best practices around Railways Revenue Management based on extensive review of literature. The paper will also propose suggestions on various revenue mmanagement tools which can be applied in premium passenger trains for higher revenue.

Major findings:

This paper will attempt to present a view point to policy makers on strategies of Revenue Management that can be formulated for premium passenger trains in India. The paper will also explore and showcase best practices from other countries and will suggest customized changes under various sub heads. The findings will be placed in the framework of revenue optimization and will accentuate the need to implement in the business decisions.


This paper will assert the success of revenue management in railways and can play an important role in boosting the revenue of Indian Railways.


The practical implication of this study is to suggest strategies that Indian railways policy makers can adopt to overcome challenges and implement revenue Management effectively in premium passenger trains and make Revenue Management as “Responsible Railway Revenue Management”.

Research: Existence and Future of Rate Parity in Indian Hospitality Scenario

Abstract from a research on the subject topic being undertaken by our faculty Anjana Singh and Anmole Singh


There has been continuous debate in the revenue management discipline regarding the application of Rate Parity principle across various distribution channels. Off late the discussion, application and evaluation of the fore mentioned principle has been limited to the online distribution channels like OTAs and Direct websites. The aim of the paper is to examine and analyze consistency of Rate Parity applications on selected online and offline distribution channels of selected individual hotels and further analyze the viewpoints of business managers on the same.


The paper will be based on data collected through a multi-method approach. Extensive literature review will be done to collect themed data. A primary research will be conducted to gather information for analysis of rate parity practices in online and offline channels. Further, to validate the analysis, interviews will be conducted where Business managers will be giving arguments on Rate Parity as a favorable practice for Hotel Revenue Managers

Major findings

This paper will attempt to present the existing role and impact of Rate parity as part of the Revenue Management practices in hotels, across online (OTAs and Hotel Website) and offline (sales representative and hotel reservation staff) distribution channels, in India. It will also shed light on the longevity of rate parity in the revenue management practices.


The paper looks forward to prove the existence of Rate Parity between online and offline channels and the forward path in the Indian Hospitality scenario.


The practical implication of this study is to suggest hotel operators, Owners and OTAs about the current scenario and future implications of rate parity and strategies they could adopt proactively to achieve their targeted goals and objectives.